Im karen mcgrane and i consult on digital strategy. Technical mobile content seo select your breakpoints without hiding your content. Choose from tracks in content strategy, data science and analytics, and learning design. Karen mcgrane on content strategy for mobile lullabot. Writers print out documents for editing to give them a different view from. Karen mcgrane plays nicely in the content strategy, information architecture, and interaction design sandboxes. Defeating the zombies will require flexibility and staminain our content. Karen mcgrane is an author, speaker and professor known for her expertise in website content strategy and user experience design ux.
Supersmart content strategist karen mcgrane puts it this way. Why branching content is a taboo in mobile apps marketing. Web design trends 20 karen mcgrane content, user experience strategist mobile is not the lite version. Karen mcgrane, an experienced ux designer and content strategist, stresses in her book content strategy for mobile that the problem with conde nast and many other digital magazine editions is not low demand or unfulfilled expectations. The series of a book apart volumes are always well worth reading, and karen mcgrane s content strategy for mobile is especially worth your time. Karen mcgrane declares that organizations can no longer view mobile as a separate content platform. Karen mcgrane content strategy for mobile a book apart. She has led projects for companies including conde nast, the new york times, the atlantic, and time, inc.
Content in a zombie apocalypse karen mcgrane, author of content strategy for mobile a content zombie apocalypse is upon us. An onslaught of new mobile devices, platforms, and screen sizes, hordes of them descending every day. Nov 07, 20 for a broad overview on mobile content strategies, see my recent article the key ingredients to a winning mobile content marketing strategy. Now, she pulls it all together to help you go responsivewherever you are in the process. Mobile isnt just smartphones, and it doesnt necessarily mean you are on the move. Content strategy for mobile paperback january 1, 2012 by karen mcgrane author isbn. Mobile isnt just smartphones, and it doesnt necessarily mean you are on. Karen mcgrane effortlessly defined the principles of content strategy for mobile. Realworld stories to strengthen every interactive project by margot bloomstein published. Tutorial 17 mobile technology for tourism tutorial 17a website, mobile site or mobile application phocuswright mobile hits the mainstream technology and industry trends 2012 mobile first luke wroblewski content strategy for mobile karen mcgrane responsive web design.
Jul 25, 2014 creating a content strategy for mobile devices in the classroom posted on july 25, 2014 by karen mahon i feel so fortunate to have been asked by the center on innovations in learning cil, at temple university, to prepare a classroom guide for content strategy and mobile devices. Im karen mcgrane and i consult on digital strategy your company can hire me to identify and solve problems with your content management, user experience design, and mobile or multiplatform design. Creating a content strategy for mobile devices in the. Karen mcgrane is a content strategist and user experience designer with 15 years of experience making big, complicated websites. Content strategy for mobile content everywhere apis, a strategy guide. Mcgrane is also the author of content strategy for mobile from 1998 to 2006, mcgrane was the vp and national lead for user experience of the marketing.
I think those interfaces, that format of interacting with content and. Karen teaches design management in the mfa in interaction design program at the school. For more than fifteen years, karen has helped create more usable digital products through the power of user experience design and content strategy. Content in a zombie apocalypse generate nyc 2014 treehouse. Karen mcgrane has helped businesses create better digital products through the power of user experience design and content strategy for the past twenty years. Whats right is whats right for your company, as karen mcgrane. Karen mcgrane content strategy for mobile go mobile. Content strategy for mobile karen mcgrane design is a job mike monteiro mobile first luke wroblewski. Mar 24, 2015 developing a mobile content strategy isnt just about making content look as good on phones and tablets as it does on the desktop.
The problem is that the workload is huge while the roi is very low. Help your content go anywhere with a mobile content strategy. Karen mcgrane responsive design is a poor mans content strategy responsive design wont fix your content problem mobile only. It means getting your content into a format so you can share and distribute it to any. Karen mcgrane, an experienced ux designer and content strategist, stresses in her book content strategy for mobile that the problem with conde nast and many other digital magazine editions. Connecting the dots between business, brand, and benefits by rahel anne bailie and noz urbina, and content strategy at work. Mcgrane is also the author of content strategy for mobile. Jun 24, 20 content strategy for mobile by karen mcgrane. I think this will be year of the mobile website, no more desktop redirects. Karen mcgrane on content strategy for mobile share. Nov 18, 2015 karen mcgrane effortlessly defined the principles of content strategy for mobile.
When we talk about content strategy for mobile, were also. Content strategy for mobile karen mcgrane just enough research erika hall on web typography jason santa maria. Content strategy for mobile karen mcgrane download. Feb, 2015 karen mcgrane, an experienced ux designer and content strategist, stresses in her book content strategy for mobile that the problem with conde nast and many other digital magazine editions is not low demand or unfulfilled expectations. Shes helped dozens of teams effectively navigate responsive projects, from making the case to successful launch. Karen mcgrane on a good day, i make the web more awesome. The elements of content strategy erin kissane designing for emotion aarron walter mobile first luke wroblewski design is a job mike monteiro content strategy for mobile karen mcgrane just enough research erika hall sass for web designers dan cederholm on web typography jason santa maria youre my favorite client mike monteiro responsible.
I find many clients welcome a discussion of how to make sure they get the most value from their publishing efforts. Youll first gather data to help you make the case for a mobile strategy, then learn how to publish flexibly to multiple channels. Karen mcgrane, a list apart 7 people dont want different content or less content. To help administrators understand the content and implementation planning that is required for a successful mobile device implementation before they make a large expenditure on hardware, lest that outlay of money be a waste in the absence of a larger strategy.
Your content, now mobile content before platform adaptive. Jeff eaton and karen mcgrane discuss the rise of mobile. Post on facebook tweet on twitter share on linkedin. Developing a mobile content strategy isnt just about making content look as good on phones and tablets as it does on the desktop. Uncle sam wants you to optimize your content for mobile. Content strategy for mobile karen mcgrane just enough research. Karen mcgrane, author of content strategy for mobile. The series of a book apart volumes are always well worth reading, and karen mcgranes content strategy for mobile is especially worth your time. Developing a mobile content strategy isnt just about making content look as good on phones and.
When discussing print versus web publishing in a mobile context, mcgrane asks a powerful question. Book fundamentals of engineering supplied reference. Mobile seo technical, content, local, apps and beyond. Git for humans david demaree brief books for people who make websites 17. Its easy to karen mcgrane on mobile, content strategy, fixing technology and the media culture. Karen mcgrane will teach you everything you need to get your content onto mobile devices and more. Karen mcgrane has been challenging common misconceptions about. People use every device in every location, in every context. She is the author of content strategy for mobile from a book apart. In nprs new strategy, journalists file their stories once to a cms. Defining your mobile content strategy uies all you can. This is a sample chapter from karen mcgranes book content strategy for mobile. Taking the shift to mobile as a focus for improving content for everyone, she makes the case that you need make sure that your content works on mobile, and sooner rather than later.
Content strategy for mobile pdf story time just got better with prime book box, a subscription that delivers editorially handpicked childrens books every 1, 2, or 3 months at 40% off list price. They imagine that their devices are different windows on the same content, and we dont get to choose how people view our stuff. Creating a content strategy for mobile devices in the classroom posted on july 25, 2014 by karen mahon i feel so fortunate to have been asked by the center on innovations in learning cil, at temple university, to prepare a classroom guide for content strategy and mobile devices. As sara wachterboettcher writes in her book, content everywhere, its about creating portable, flexible content structures that go wherever your users are, without sacrificing quality. For a broad overview on mobile content strategies, see my recent article the key ingredients to a winning mobile content marketing strategy. Adaptive content get your content ready to go anywhere because its going to go everywhere. Subscribe and get smart interface design checklists pdf in your inbox. Sort of broadly, i think looking at content from the intersection of what people can do and what technology can do is the most important lens. What if we stopped thinking of publishing as a sequential process and we start thinking about having one universal structure that would be designed from the start to cover the full range of. So why are companies approaching mobile content from a desktop perspective.
Web content articles for discussion exercise audiences, outcomes, and determining user needs. There arent enough designers and developers to battle every platform. My last book, content strategy for mobile, was really a book about information. Web content articles for discussion exercise wccls. Sort of broadly, i think looking at content from the intersection of what people can do and what technology can do is the most important lens that content strategy offers. My approach to content strategy is highly informed by my professional life as a content and experience strategist for one of the top healthcare strategy firms in the country, as well as my creative background as a theater director and practitioner surprisingly, theater direction and content strategy inform one another in rather illuminating ways. Karen mcgrane however, in her book content strategy for mobile 2012, a book apart argues that we cannot infer anything about the behaviour of the user from the fact that they are accessing a site from a smartphone. Strategy erin kissane designing for emotion aarron walter mobile first luke wroblewski design is a job mike monteiro content strategy for mobile karen mcgrane just enough research erika hall sass for web designers dan cederholm on web typography jason santa maria youre my. You dont get to decide which platform or device your customers use to access your content.
Its time to define a mobile content strategy that will make your customers very happy. More specifically, sass is an extension of css3, and its scss. Currently, karen is giving a talk called adapting ourselves to adaptive content, and many of you may have heard her give it as the closing keynote at the content strategy confab 2012 in minneapolis. Clearly, mobile isnt just a new technology with a small screen size its the way the world is getting online. Mobile experience and advertising 80 % use smartphones to find local information hours, products, address. Process retain improve ewrite for webmobile r delete t neededlink elsewhere no merge ould be used elsewhere c audit of pg web pages. Publishing to the web, mobile, and social channels takes time and resources. There arent enough editors and writers to populate every screen size. For nearly 20 years karen has helped create more usable digital products through the power of user experience design and content strategy. Cs forum expands out of europe to be held in cape town, south africa.
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